As you're probably aware, Google Analytics 4 (GA4) is the newest edition of Google Analytics which has replaced the former Universal Analytics. GA4 is a powerful tool for tracking activities across devices and platforms, and if you're just getting started on digital marketing, it is one of the first and most important tools you can utilize for your campaigns. This quick and easy guide will show you how to set up a new Google Analytics 4 (GA4) account. Let's get started!
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In case you prefer to watch a video, here's a tutorial you can find on XYZ Lab's Youtube Channel!
Step 1️A: Navigate to https://marketingplatform.google.com/about/analytics/ or
Step 1B: Navigate to your Google Analytics 4 account, navigate to Admin, and click on Create Account
Step 2️: Enter your account name (business name)
Step 3️: Enter your property name (business or website name)
Ensure that you set up the time zone and currency correctly.
Step 4️: Select your Business category and Business size
Step 5️: Select Get baseline reports under Business Objective
In order to get the legacy (default) interface of Google Analytics 4 reports, make sure to select the "get baseline reports" option. If you choose a different objective, the interface will be customized to the objective that you select. If it's your first time setting up or if you have multiple business objectives, then it is better to start with the default interface.
Step 6️: Click on Create and accept the agreement
Step 7: Create a Data Stream and install Google Analytics 4 on all pages of your website
1. Google Analytics 4 can track websites and applications, so you can select the Web option to track websites.
2. Insert your website URL, name the data stream, and click on Create stream.
3. Install the Measurement ID (GA4 tracking code) on all pages of your website.
You can check our articles on installing Google Analytics 4 to your website here: