Pin Headlines & Description Lines in Place in Responsive Search Ads (RSA)
As you might already know, Google's Responsive Search Ads provides you with the opportunity to add 15 different headlines and 4 descriptions. For best practice, it is always best to maximize them so that you can get your ad strength to be 'Excellent'. This way, Google will always rotate through the headlines and descriptions indefinitely and in whatever way the system sees fit. However, there might be cases where you want specific headlines or descriptions to always show on your ads and to come up in a certain position. For instance, you might always want to communicate your product or service; perhaps you want your brand name or value proposition to always show up in your ads. Then, follow along as this quick and easy guide will show you how to pin headlines and description lines in place for Responsive Search Ads in Google Ads!
In case you prefer watching a video tutorial instead, here's a 3-minute tutorial you can find from XYZ Lab's Youtube Channel!
1. Hover your mouse on top of your headline or description line
2. Click on the Pin symbol
3. Pin your headline or description in the position you want
For example, we pinned this headline on the first position. The preview will show that the pinned headline will always be displayed in the first position.
Similarly, we pinned this description on the first position. The preview will show that the pinned description will always be displayed in the first position.
However, do keep in mind that by pinning any headline or description, Google will downgrade your ad strength to 'Average'. This doesn't mean that your ad will not perform as well and won't necessarily affect your click-through rate or conversion rate. However, you do have to be aware that it will affect your ad strength score so use it sparingly and when necessary.