Depending on your goals, you may have multiple conversion actions within your Google Ads campaigns. For instance, if you're an eCommerce, you might want to track multiple conversions such as add-to-carts, checkouts, purchases, and so on. If you're a B2B, you might want to track conversions such as clicks to a contact button, clicks to a messaging app, form fillings, file downloads, and others. If you have multiple conversion actions in Google Ads, you may want to understand how many of the total conversions that you receive belong to each conversion action (or conversion name). This quick and easy guide will show you how to break down your Google Ads report by conversion name!
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Looking for help or support on Google Ads?
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In case you prefer watching a video tutorial instead, here's a 1-minute tutorial you can find from XYZ Lab's Youtube Channel!
Topics Covered:
1. Login to your Google Ads
2. Navigate to Campaigns
3. Click on the Segment button (on top of your reporting table)
As you can see here, the conversions shown are the total conversions for each campaigns and the account. It doesn't show the breakdown of each conversion action.
4. Select Conversions
5. Select Conversion Action
The table will now show the breakdown of the conversion actions within each campaign.
6. Click on Segment and select None to remove the breakdown
