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Demand Gen Campaign Specs

Find the latest Demand Gen asset specifications. Explore Demand Gen campaign best practices and optimization tips! 🚀

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SINGLE IMAGE ADS

Up to 20 images

  • Landscape (1.91:1): 1200 x 628 pixels
    Minimum image size: 600 x 314 pixels
    Maximum file size: 5MB

 

  • Square: 1200 x 1200 pixels
    Minimum image size: 300 x 300 pixels
    Maximum file size: 5MB

 

  • Portrait (4:5) 900 x 1600
    Minimum size: 480x600
    Maximum file size: 5MB

**Note: GIF file types are accepted but only a static version will be displayed.

Up to 5 Headlines: 40 characters max

Up to 5 Description Lines: 90 characters max

x1 Business Name: 25 characters max

Up to 5 Logos

  • Square (1:1): 1,200 x 1,200 pixels
    Minimum logo size: 144 x 144 pixels
    Maximum file size: 150KB

CAROUSEL ADS

2-10 images

  • Landscape (1.91:1): 1200 x 628 pixels
    Minimum image size: 600 x 314 pixels
    Maximum file size: 5MB

  • Square: 1200 x 1200 pixels
    Minimum image size: 300 x 300 pixels
    Maximum file size: 5MB

  • Portrait (4:5) 900 x 1600
    Minimum size: 480x600
    Maximum file size: 5MB

**Note: GIF file types are accepted but only a static version will be displayed.

x1 Headline: 40 characters max

x1 Description Line: 90 characters max

x1 Business Name: 25 characters max

x1 Logo

  • Square (1:1): 1,200 x 1,200 pixels
    Minimum logo size: 144 x 144 pixels
    Maximum file size: 150KB

VIDEO ADS

1-5 advertiser uploaded videos

Video length: Minimum 5 seconds
 

  • Shorts: Max. length of one minute, 10-20 seconds recommended

  • Landscape: No max. length, under 3 minutes recommended

  • Square: No max. length, under 3 minutes recommended
     

Landscape: 16:9. Recommended pixels for HD: 1920x1080px

Square: 1:1. Recommended pixels for HD: 1080x1080px

Portrait: 4:5

Vertical: 9:16. Recommended pixels for HD: 1080x1920px

Format: .MPG (MPEG-2 or MPEG-4)

 

File size: ≤256 GB

x1 Headline: 40 characters max

x1 Long Headline: 90 characters max

x1 Description Line: 90 characters max

 x1 Business Name: 25 characters max

x1 Logo

  • Square (1:1): 1,200 x 1,200 pixels
    Minimum logo size: 144 x 144 pixels
    Maximum file size: 150KB

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Demand Gen Campaigns Tips and Best Practices

⭐️  BEST PRACTICES:

  • Provide ALL the available images, logos, headlines, and description lines to achieve optimal performance

  • Create a Signal including your own data, as well demographics and in-market audiences

  • Create clear and to the point image assets

  • Continuously replace low-performing assets

💡  TIPS:

  • Add at least x2 remarketing audiences as part of your Signal

  •  Target only the best performing locations (based on historical data)

Frequently Asked Questions on Demand Gen Campaigns

Where do Demand Gen campaigns show up?

Demand Gen campaigns show up at Gmail, YouTube, and the Google Discovery Feed.

What are Demand Gen Campaigns best for?

Demand Gen campaigns are best used to drive conversions (sales or leads) for your business. Demand Gen campaigns are designed to help you move prospective clients down the funnel.

How does targeting work in Demand Gen campaigns?

You can create a Signal (Audience), including the following options:

  • Custom Segments based on what people searched on Google, which websites they visited, whihc apps they are using or their browser interests
     

  •  Your Own Data to create audiences including people who have previously interacted with your business
     

  • Lookalike segments, based on your previously cretaed audiences
     

  • Interests & detailed demographics, targeting people based on their browser behaviour
     

  • Demographics, such as gender, age, household income and parental status

Are video ads supported in Demand Gen Campaigns?

Yes, video ads are supported and can be a powerful way to target your potential clients.

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