SINGLE IMAGE ADS
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Up to 20 images
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Landscape (1.91:1): 1200 x 628 pixels
Minimum image size: 600 x 314 pixels
Maximum file size: 5MB
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Square: 1200 x 1200 pixels
Minimum image size: 300 x 300 pixels
Maximum file size: 5MB
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Portrait (4:5) 900 x 1600
Minimum size: 480x600
Maximum file size: 5MB
**Note: GIF file types are accepted but only a static version will be displayed.
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Up to 5 Headlines: 40 characters max
Up to 5 Description Lines: 90 characters max
x1 Business Name: 25 characters max
Up to 5 Logos
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Square (1:1): 1,200 x 1,200 pixels
Minimum logo size: 144 x 144 pixels
Maximum file size: 150KB
CAROUSEL ADS
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2-10 images
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Landscape (1.91:1): 1200 x 628 pixels
Minimum image size: 600 x 314 pixels
Maximum file size: 5MB
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Square: 1200 x 1200 pixels
Minimum image size: 300 x 300 pixels
Maximum file size: 5MB
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Portrait (4:5) 900 x 1600
Minimum size: 480x600
Maximum file size: 5MB
**Note: GIF file types are accepted but only a static version will be displayed.
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x1 Headline: 40 characters max
x1 Description Line: 90 characters max
x1 Business Name: 25 characters max
x1 Logo
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Square (1:1): 1,200 x 1,200 pixels
Minimum logo size: 144 x 144 pixels
Maximum file size: 150KB
VIDEO ADS
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1-5 advertiser uploaded videos
Video length: Minimum 5 seconds
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Shorts: Max. length of one minute, 10-20 seconds recommended
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Landscape: No max. length, under 3 minutes recommended
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Square: No max. length, under 3 minutes recommended
Landscape: 16:9. Recommended pixels for HD: 1920x1080px
Square: 1:1. Recommended pixels for HD: 1080x1080px
Portrait: 4:5
Vertical: 9:16. Recommended pixels for HD: 1080x1920px
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Format: .MPG (MPEG-2 or MPEG-4)
File size: ≤256 GB
x1 Headline: 40 characters max
x1 Long Headline: 90 characters max
x1 Description Line: 90 characters max
x1 Business Name: 25 characters max
x1 Logo
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Square (1:1): 1,200 x 1,200 pixels
Minimum logo size: 144 x 144 pixels
Maximum file size: 150KB
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Demand Gen Campaigns Tips and Best Practices
⭐️ BEST PRACTICES:
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Provide ALL the available images, logos, headlines, and description lines to achieve optimal performance
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Create a Signal including your own data, as well demographics and in-market audiences
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Create clear and to the point image assets
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Continuously replace low-performing assets
💡 TIPS:
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Add at least x2 remarketing audiences as part of your Signal
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Target only the best performing locations (based on historical data)
Frequently Asked Questions on Demand Gen Campaigns
Where do Demand Gen campaigns show up?
Demand Gen campaigns show up at Gmail, YouTube, and the Google Discovery Feed.
What are Demand Gen Campaigns best for?
Demand Gen campaigns are best used to drive conversions (sales or leads) for your business. Demand Gen campaigns are designed to help you move prospective clients down the funnel.
How does targeting work in Demand Gen campaigns?
You can create a Signal (Audience), including the following options:
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Custom Segments based on what people searched on Google, which websites they visited, whihc apps they are using or their browser interests
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Your Own Data to create audiences including people who have previously interacted with your business
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Lookalike segments, based on your previously cretaed audiences
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Interests & detailed demographics, targeting people based on their browser behaviour
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Demographics, such as gender, age, household income and parental status
Are video ads supported in Demand Gen Campaigns?
Yes, video ads are supported and can be a powerful way to target your potential clients.