🖼️ Single image ads
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Up to 20 Images
Landscape (1.91:1): 1200 x 628 pixels
Minimum image size: 600 x 314 pixels
Maximum file size: 5MB
Square: 1200 x 1200 pixels
Minimum image size: 300 x 300 pixels
Maximum file size: 5MB
Portrait (4:5) 900 x 1600
Minimum size: 480x600
Maximum file size: 5MB
**Note: GIF file types are accepted but only a static version will be displayed.
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✍️ Up to 5 Headlines: 40 characters max
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✍️ Up to 5 Description Lines: 90 characters max
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✍️ x1 Business Name: 25 characters max
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Up to 5 Logos
Square (1:1): 1,200 x 1,200 pixels
Minimum logo size: 144 x 144 pixels
Maximum file size: 150KB
🖼️ Carousel Ads
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2 to 10 Images
Landscape (1.91:1): 1200 x 628 pixels
Minimum image size: 600 x 314 pixels
Maximum file size: 5MB
Square: 1200 x 1200 pixels
Minimum image size: 300 x 300 pixels
Maximum file size: 5MB
Portrait (4:5) 900 x 1600
Minimum size: 480x600
Maximum file size: 5MB
**Note: GIF file types are accepted but only a static version will be displayed.
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✍️ x1 Headline: 40 characters max
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✍️ x1 Description Line: 90 characters max
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✍️ x1 Business Name: 25 characters max
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x1 Logo
Square (1:1): 1,200 x 1,200 pixels
Minimum logo size: 144 x 144 pixels
Maximum file size: 150KB
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1-5 advertiser uploaded videos
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Video length: Minimum 5 seconds
Shorts: Max. length of one minute, 10-20 seconds recommended
Landscape: No max. length, under 3 minutes recommended
Square: No max. length, under 3 minutes recommended
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Landscape: 16:9. Recommended pixels for HD: 1920x1080px
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Square: 1:1. Recommended pixels for HD: 1080x1080px
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Portrait: 4:5
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Vertical: 9:16. Recommended pixels for HD: 1080x1920px
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Format: .MPG (MPEG-2 or MPEG-4)
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File size: ≤256 GB
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✍️ x1 Headline: 40 characters max
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✍️ x1 Long Headline: 90 characters max
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✍️ x1 Description Line: 90 characters max
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✍️ x1 Business Name: 25 characters max
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x1 Logo
Square (1:1): 1,200 x 1,200 pixels
Minimum logo size: 144 x 144 pixels
Maximum file size: 150KB
Demand Gen Campaigns Tips and Best Practices:
Best Practices:
✅ Provide ALL the available images, logos, headlines, and description lines to achieve optimal performance
✅ Create a Signal including your own data, as well demographics and in-market audiences
✅ Create clear and to the point image assets
✅ Continuously replace low-performing assets
Tips:
💡 Add at least x2 remarketing audiences as part of your Signal
💡 Target only the best performing locations (based on historical data)
Demand Gen campaigns show up at Gmail, YouTube, and the Google Discovery Feed.
Where do Demand Gen Campaigns show up?
You can create a Signal (Audience), including the following options:
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Custom Segments based on what people searched on Google, which websites they visited, whihc apps they are using or their browser interests
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Your Own Data to create audiences including people who have previously interacted with your business
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Lookalike segments, based on your previously cretaed audiences
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Interests & detailed demographics, targeting people based on their browser behaviour
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Demographics, such as gender, age, household income and parental status
How does targeting work in Demand Gen Campaigns?
Demand Gen campaigns are best used to drive conversions (sales or leads) for your business. Demand Gen campaigns are designed to help you move prospective clients down the funnel.
What are Demand Gen Campaigns best for?
Yes, video ads are supported and can be a powerful way to target your potential clients.