🖼️ Standard Native
Promote your business and drive performance with Outbrain’s classic native ads.
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Resolution: 1,200 x 800 pixels
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File types: JPEG, PNG
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File Size: Max 2.5MB
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✍️ Title: 100 characters maximum (70 recommended)
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✍️ Brand name: 25 characters maximum
🎥 Clip Ads
Drive higher consideration and performance with animated ad experiences.
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Aspect Ratio: 3:2
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File types: GIF, MP4
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File Size: Max 30MB
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✍️ Title: 100 characters maximum (70 recommended)
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✍️ Brand name: 60 characters
🎥 Click-to-Watch
Spark deeper engagement with click-initiated, large-format video.
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Aspect Ratio: 3:2
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File types: MP4, MOV, VAST or VPAID
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Aspect Ratio: 16:9 aspect ratio
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Bit rate above 1000 Kbps
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File Size: 100MB (350 MB max)
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Branded player background (optional): 16:9, 1920 x 1080 minimum, 1 MB max
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Branded player logo (optional): 800 x 600 max, 400 KB max
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✍️ Title: 60 characters maximum
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✍️ Brand name: 25 characters
🎥 Pre-Roll Video
Introduce your brand with context-powered pre-roll video within premium editorial content.
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Aspect Ratio: 3:2
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File types: AVI, MP4, MOV, M4V, MPEG, MPG, WEBM, WMV
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Aspect Ratio: Landscape/horizontal: 16:9 or 4:3
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File Size: Up to 100MB
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Branded player (optional): JPG, PNG (+font files if required)
Companion ad (optional): JPG or PNG, 350x50, click through mandatory -
✍️ Title: 60 characters maximum
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✍️ Brand name: 25 characters
🎥 Outstream Video
Boost video views and brand awareness at the right moment.
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Aspect Ratio: 3:2
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File types: MP4 (recommended), MPEG, MPG, MOV, 3GP, AVI
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Aspect Ratio: Landscape/horizontal: 16:9 or 4:3
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File Size: Up to 100MB
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Branded player (optional): JPG, PNG (+font files if required)
Companion ad (optional): JPG or PNG, 350x50, click through mandatory -
✍️ Title: 60 characters maximum
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✍️ Brand name: 25 characters
🖼️ Carousel Ads
Showcase your products and tell a story with a social experience.
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Resolution: 1:1 ratio, min 300px, max 1,200px
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File types: JPEG, PNG
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File Size: Max 2.5MB
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✍️ Card Title: 100 characters maximum (70 recommended)
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✍️ Brand name: 50 characters maximum
📥 App Install
Drive installs from the most relevant, high value users.
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Resolution: Up to 1200px, in a 1:1 ratio (display size is 300x300px)
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File types: JPEG, PNG
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File Size: Max 2.5MB
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Brand logo: Minimum 40x40px, maximum 400x400px, 1:1 ratio
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✍️ Title: 150 characters maximum
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✍️ Brand name: 60 characters maximum
Outbrain Ads Tips and Best Practices:
Best Practices:
✅ Test at least 5-10 creatives in each campaign
✅ Pause and replace low-performing creatives every 2-3 weeks
✅ Separate campaigns by targeting method to better optimise your budget allocation
Tips:
💡 Remove low-performing website placements every 2-3 weeks!
We recommend to keep your titles at 60 characters or less. This allows your message to be clearly visible to the end user.
What is the ideal title length for Outbrain Ads?
The recommended Outbrain Ads size is 1200 x 800px
What is the most common size for Outbrain Ads?
Check out Outbrain's case studies on this link!