How to Create and Apply Bidding Strategies in Google Ads (2 ways)
The bidding strategies in Google Ads assist advertisers in optimizing their campaigns according to specific goals. When choosing a bidding strategy, it is important to align it with your campaign objectives and performance goals. Furthermore, it is essential to regularly monitor and adjust your bidding approach based on the campaign's performance. This guide will provide an explanation on the various bidding strategies in Google Ads, as well as how to create and apply bidding strategies in Google Ads in 2 different ways!
In case you prefer watching a video tutorial instead, you can also find our tutorial from XYZ Lab's Youtube Channel!
Are you looking to learn more about Google Ads?
➡️ Book your 101 Google Ads Coaching Session and optimize your campaigns to perfection! 📊
➡️ Book your 101 Digital Marketing Coaching Session and review your performance marketing strategy with an industry expert! 🚀
What are the Bidding Strategies in Google Ads?
Target CPA (Target Cost Per Acquisition) = to restrict the cost per acquisition (maximum of $x per conversion action). Suitable if you have an absolute CPA target.
Target ROAS (Target Return on Ad Spend) = to set the amount of return to receive for every ad spend. Suitable for e-commerce businesses that measure revenue.
Maximize clicks = to gain as many clicks as possible. Suitable for non-conversion-driven strategy.
Maximize conversions = to gain as many conversions as possible, without taking into account the cost per acquisition. You can have a hybrid Maximize conversion strategy with a target CPA so that you can get as many conversions as possible within the CPA you set.
Maximize conversion value = to maximize the revenue, without taking into account the target ROAS. You can have a hybrid Maximize conversion value strategy with a target ROAS so that you can get as high of conversion value as possible and achieve your target ROAS.
Target impression share = to set a certain % of impression share to achieve. Suitable for visibility but not clicks-driven. It can be set to anywhere on the results page (any rank), top of results page (first 4 results), and absolute top of page (position 1 result).