Performance Max campaigns in Google Ads are a useful tool for boosting your advertising reach across several channels. However, eliminating particular mobile app placements is a great optimization option if you want more control over where your ads show. By removing specific mobile application categories, you can concentrate your efforts and ensure that your advertisements are only displayed where they are most relevant. This quick tutorial will show you how to exclude mobile app placements from your Google Ads' Performance Max campaigns, allowing you to improve your targeting and obtain better results.
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In case you prefer watching a video tutorial instead, here's a 2-minute tutorial from XYZ Lab's Youtube Channel!
Step 1: Navigate to Content
Step 2️: Click the pen icon
Step 3️: Select App categories
Step 4️: Select the App categories you
would like to exclude under Apple App Store and Google Play
Your exclusions will be applicable for all the campaigns in your Google Ads account.