How to Find Negative Keywords to Include in Your Negative Keyword Lists?

Step 1) Navigate to Keywords > Search Terms. Step 2) Filter the keywords that have less than 1 conversion and sort them based on impression or clicks from highest to lowest. Step 3) Scan the list to find and exclude keywords that you don't want to include in the campaign.

How to Create Negative Keyword Lists in Google Ads

Q: How to Create Negative Keyword Lists in Google Ads?

Step 1) Access your Google Ads account and navigate to Tools & Settings. Step 2) Click on Negative keyword lists under SHARED LIBRARY. Step 3) Create a new Negative keyword list. Step 4) Apply the Negative Keyword list to one or more of your campaigns.